Faculty Work Day-No Class

Faculty Work Day-No Class

Process IV

First day of classes

Hand out booklets.

Program Educational Philosophy & Expectations

Internships

Hand out: Event Branding & Marketing Project.

Award winning work in-class exercise.

Homework:

1. Read over 1st Project.

2. Read over Portfolio Exercise

a) Collect all digital files of your best work. This is currently your portfolio.

b) Place each project, sized to fit on a 11"x17"

c) Print out in Black & White.

d) Hand into your instructor at the begining of next class.

Process IV

BOC : Hand in b/w print outs of your portfolio / projects.

In Class:

- Application for Graduation Form

- Beauty

- Communication Arts Advertising Annual Exercise.



Homework:

- Complete copy & logo exercise

- Read Chp 12 Advertising

- Start Research for 1st Project

- CA Student Showcase : Create an account

Process IV

Chp. 12 Questions & Answers : Review


Branding & Marketing Project:

Step 1: Research Due BOC
on the server. Minimum of 200 images provided.

Please create "folders" to separate themes, concepts, genres, typography, creative techniques or others.

Place your top 10 concepts, typography or creative techniques (that you found most inspirational) into one folder. You will use this when presenting.

When presenting answer the following...

• What event will you be promoting?

• What are some similar events you found?

• What typographic solutions did you find?

• What materials or examples inspired you the most?


WIC Developing Mind maps / Concepts / Thumbnails


HOMEWORK:

Work on thumbnails for event marketing project.

Research Ex:
A) Using an industry publication (Communication Arts, Type Directors Club Annual, Art Directors Club Annual)... find (screen capture, scan or photograph) one example of each creative technique outlined in the chapter. Create folders for each technique and place on the server.



Process IV

Review Chp. 12
and
Review Creative Technique Research

Branding & Marketing project:
Step 2 sign-off:
Thumbnails / Ten Concepts Due BOC

In Class Ex:

Using the handout provided... Draw / create one concept for each creative technique for the Event Branding and Marketing project.



Process IV

-Thumbnails Ver 2.0 Due (ie: creative techniques handout)

Continue the "process"... develop 10 more typographic concepts.

Use Landa's approaches to creative solutions.

Step 3 sign-off: Mood boards due.
Use "go mood boards"

GDS Club Meeting @ 10am

Process IV

Branding & Marketing project:

Step 4
sign-off: Roughs due.

top of page

Tech IV

Branding & Marketing project:
Step 5 sign-off: Technology Strategy

Submit to Dropoff document describing technologies you need from production manager to successfully complete the project. If none, indicate so. Sentence, paragraphs, spelling.

Exercise 04 PS Select and Mask (Refine Edges)

Review: Resolution Basics

Tech IV

Exercise 05 PS Making Selections

Process IV

- Review reading assignment

- Conceptual Image Exercise Due

- WIC on Research and Concept Development / Thumbnails

Process IV

Branding & Marketing project:

Step 6 sign-off: Final Design due.

Print out designs using two 11"x17" sheets (B/W) for review / markup.

  • Poster Design ( 11"x17" )
  • Billboard (research / use local outdoor advertising dimensions)
  • Social Media Event Cover photo (1200px wide x 628 px high)
  • Color Newspaper Ad (2.25" wide x 5.25" high)


Tech IV

WIC Project 1 and exercises checkoff

Process IV

Branding & Marketing project:
Step 7 sign-off: Design revisions due... Final designs on 11"x17 template provided, printed out in color.

Homework:

Coggle.it exercise

Tech IV

Branding & Marketing project:
Step 8
sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Process IV

IN CLASS WORK DAY.



Process IV

Ad Campaign Project:
Step 1 sign-off: Research due BOC.

1. Research Exercise Due:

Research and locate a minimum of 5 advertising examples for each of the following techniques...

• Graphic Visual Analogy

• Typographic Visual Analogy

• Photographic Visual Analogy

Place onto the server and include 200 images of research for the topic chosen for review.

Organize research into specific topics using Landa's Creative Techniques...

• humor
• compare / contrast
• exaggeration
• life experience
• merge
• metaphor
• visual analogy
• symbolism
• Problem/Solution
• icons
• visual surprise

and also provide one folder with 10 of your most inspiring advertisements / ad campaigns / creative techniques.

2. Topics Due
(Previous Worksheet Handed out in class, filled out.)

Present a 10 minute custom deck, powerpoint or keynote presentation as if you are in an initial client meeting and answer the following...

• What product or public service announcement will you
be working on?

• State the target audience

• State the advertising problem

• What are some similar products or public services did
you found?

• What competitive ads did you find?

• What campaigns inspired you the most? and how do they relate to the topic.



Tech IV

Exercise 06 PS Local Pixel Editing and Retouching

Exercise 08 PS Shadows and Reflections

Process IV

Step 2 : Thumbnails / 10 Concepts due BOC.

Work in groups to determine top 3 concepts.

Process IV

Step 2 sign-off:

Thumbnails / Version 2 : Concepts due BOC.

Group Work : Determination of Clear Concepts






Campus Development Day - No Class






Process IV

Ad Campaign Project:
Step 3 sign-off: Concept (Presentations instead of Mood boards due BOC.)


Create a 10 minute custom deck, powerpoint or keynote presentation

1) State the social cause you are informing, persuading, promoting or motivating people about.

2) State the target audience

3) State the advertising problem

4) Present your 3 "clear" ideas to the class...

5) Explain the "benefit" to the consumer for each concept.

6) Explain the "call to action" for the ad campaign.


Tech IV

Exercise 12 PS Layers and Layer Masks


Studio Time
photograph Ad Campaign designs in lab.

Exercise 07 InDesign PDF Portfolio, Step 1: Research due BOC

Process IV

Ad Campaign Project:

- Catch up on student presentations / ad campaign directions.

Afterwards...
Greg will review student concepts chosen and give art direction.

Bring to class:

- Previous "tagline" exercise / handout.

- A document showing...
3 different font choices for headline and body type for your campaign.

Work in class on Step 4: Roughs due Monday

 

 

 

Process IV

Ad Campaign Project:
Step 4 sign-off: Roughs due BOC

Digital Roughs :

  • in proportion to final ads
    (See project listing)
  • indicate headline / type choice 
  • indicate usage of design elements
  • include a call to action
  • include a tagline / claim
  • include a logo
  • are as close to the final design as possible

    NOTE:

    • If you will be using custom photography:
    Provide one industry example of lighting that is similar to what you are trying to accomplish (ie: Digital File PDF/JPEG) and use a simple FPO drawing.
  • If you are using stock photography use a FPO image.
Tech IV

Ad Campaign Project:
Step 5 sign-off: Technology strategy due.


Please write a brief summary (word doc) of your technology plans for the Ad Campaign project are, and any specific help you need. Submit to Dropoff folder "Ad Campaign Technology Strategy".

Studio Time
photograph Ad Campaign Project in lab.

Signup sheet for scheduled photo shoot times.

Exercise 13 Measuring, Cutting, Pasting

Exercise 07 InDesign PDF Portfolio Step 2: Thumbnails/Concepts due BOC

Process IV

Working on Final Ad Campaign

(Greg needs to be in a meeting at 11am)



Tech IV

Exercise 14 PS Photo Retouching Part 1

GDC Social @ 10am

Process IV

Ad Campaign Project:
Step 6 sign-off: Final design due.

Black & White Print outs.

Other then the billboard...

Print designs as close as possible to actual size for review.

BOC


GDC Speaker @ 10am


top of page

Process IV

Ad Campaign Project:
Step 7 sign-off: Final design revisions due printed out on the template provided.

Self Assess in Booklets

Hand out Package Design Project.

WIC on research.

Homework:

Read Chapter 15 Package Design : Graphic Design Solutions
Be prepared for quiz next class

Tech IV

Ad Campaign Project:
Step 8 sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Process IV

Package Design Project:
Step 1 sign-off: Research due BOC.


Please be prepared to...
A. State the product you will be designing for. (Example: Shampoo)

B. State the name of the product. (Example: Dapper Dog)

C. Provide the following research on the server (A minimum of 5 examples for each)...

Folder 1
- Package Design Examples for the product you have chosen (Ex: Dog Shampoo Examples)

Folder 2
- Interactive Examples (Ex: Products other than Dog Shampoo but are interactive)

Folder 3
- Visual Analogy Examples (Ex: Products other than Dog Shampoos that use a Visual Analogy).

Folder 4
- Interactive / Visual Analogy Combination Examples (Ex: Products that use both a visual analogy and is interactive.)

Folder 5
- Usage a materials in package design
(Ex: Cardboard, Glass, Metal, Wood, Etc.)

----

HOMEWORK:

Research Exercise

Tech 1

Field Trip Sonderen Packaging

Exercise 07 InDesign PDF Portfolio Step 3: 3 Roughs due BOC on server

Process IV

Package Design Project:

Step 2
ROUND ONE sign-off: Thumbnails / minimum 10 concepts due BOC.

and

Package Design Research Due

Process IV

Holiday : Veterans Day - No Classes

Tech IV

Exercise 15 PS Photo Retouching Part 2

Process 1

Step 2
ROUND TWO sign-off: Thumbnails / minimum 10 different concepts due BOC.


Tech IV

Exercise 17 PS Skillshare Adding Textures

Exercise 07 InDesign PDF Portfolio Step 4: Final Design due BOC on server

Process IV

Work in class on Step 4 Presentation

Process IV

Package Design Project:

Step 3 sign-off: Mood boards

Step 4 sign-off: Present roughs due BOC.

NOTE:

Bring in examples of "containers" to be used for your product or printed example of die-lines to be used.

Tech IV

Package Design Project:
Step 5 sign-off: Technology strategy due.

Exercise 18 PS Reflections

Process IV

WIC on final package design.

Tech IV

Package Design Build Day

If package build is complete, catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

dieline
barcode
distilled spirits
nutrition label

Exercise 07 InDesign PDF Portfolio Step 8: Deliverables due BOC

Process IV

WIC on final package design.

Process IV

Package Design Project:
Step 6 sign-off: Final design due BOC.

Flat Art / Dielines / Computer generated labels and package designs.

Black & White print outs (sized to fit) 11"x17" paper.

Tech IV

Using lab cameras and lighting. Shoot package designs in lab.

Required shots: single, multiple, multiple with box, single with box.

Demo and Exercise - safe cutting techniques and use of rubber cement.

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

Faculty Work Day-No Class

CBE Lab Open

Tech IV

Holiday-Thanksgiving-No Class

Process IV

Holiday-Thanksgiving-No Class

top of page

Process 1

Package Design Project:
Step 7 sign-off: Final design due for those who are ready.

Note: This step will be FLAT art again. B/W print outs and proofs on the computer screen. Once approved you will move to the FINAL full color "mock up" for the photo shoot.

We will be sketching out and planning the photograph of your package design.

Please bring in any ROUGHS of the actual containers / props you will be using for your final photograph.

You will use these items to sketch out various ways to shoot your package design.

Tech 1

Using lab cameras and lighting. Shoot package designs in lab.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times.

Required shots: single, multiple, multiple with box, single with box.

Catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

Process 1

Package Design Project:
Step 7 sign-off: Final design due for those that needed more time.

Note: This step will be FLAT art again. B/W print outs and proofs on the computer screen. Once approved you will move to the FINAL full color "mock up" for the photo shoot.

We will be sketching out and planning the photograph of your package design.

Please bring in any ROUGHS of the actual containers / props you will be using for your final photograph.

You will use these items to sketch out various ways to shoot your package design.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.

Tech 1

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.


Study Day

Using lab cameras and lighting. Shoot package designs in lab.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.

Final Exams

Final Exams

Package Design Project:
Step 8 sign-off: Final Deliverables due.

8" x 10" mounted (12" x 14" black presentation boards) photographic prints from R&R Color due

Note: select one shot from required shots (single, multiple, multiple with box, single with box).

• Self Assess for both Process & Technology and hand in booklet

Final Exams

Faculty Work Day-No Class

Faculty Work Day-No Class

top of page